This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet—and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it was a perfectly crafted reference guide for how to sell snake oil.
It’s really quite impressive.
In case you’re unfamiliar—or just need an empowering refresher—Goop is a site directed mostly toward affluent women that peddles pricy products and overuses the word “empower” while dabbling in many forms of pseudoscience and quackery...
Read on: Defense of Gwyneth Paltrow’s Goop offers case study on how to sell snake oil | Ars Technica